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The Other Side of Sustainability

Fellow Knowmad, frequent contributor, and ocean conservation guru Devin Harvey weighs in on the sustainability discussion.

Sustainability—the term, the concept, the practice—is now firmly implanted in the modern, global zeitgeist. No longer is it some radical, hippie-dippie theoretical construct reserved for the zealous environmentalist. Today, even corporate is climbing on board the sustainable train (though perhaps they waited a bit longer to see if that train was chugging—on renewable energy—toward Cashtown). Companies that value the lifespan of the commodities they buy, trade and sell, as well as the stakeholders and resources involved, will more often than not reap long-term financial benefits. While corporate buy-in to the sustainability mantra is essential for reversing global environmental decline, individuals play a significant role in steering public discourse when they shop, eat, and even travel.

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